11.17.2011

Digital Signage: Thinking Outside the Bezel

The Platt Retail Institute released its Quarterly Journal of Retail Analytics on Monday.




KRS' design manager, Tim McCall, contributed the article "Digital Signage: Thinking Outside the Bezel" which begins on page 22 of the Journal.

In the above illustration, part of a retail design project KRS is working on with the University of Oregon that includes incorporating digital signage into the menu board d├ęcor at eateries such as sushi/coffee and pasta bars, the digital element is just one part of a much larger overall design project, illustrating KRS' holistic approach as outlined in the article.

Tim's article includes a handy checklist of digital signage best practices: important “beyond the bezel” considerations for retailers looking to deploy digital signage with maximum impact.