KRS Releases White Paper

“Retail's Newest Members: Non-Traditional Retailers Creating Retail Experience” delves into the growing trend of organizations in industries such as banking, education, hospitality, and medicine employing traditional retail strategies to strengthen customer loyalty and grow sales.

Leading retail design firm, King Retail Solutions (KRS), announced today the release of its most recent white paper.

“Retail's Newest Members: Non-Traditional Retailers Creating Retail Experience” discusses how tried and true retail strategies perfected by retail leaders are being adopted (with great success) by not-so-run-of-the-mill retailers such as banks, day spas, and hotels.

Tactics such as consumer research, branding, marketing, space planning, fixture design, optimized lighting, merchandising, packaging, online storefronts, social media, and more work just as effectively for non-traditional retailers as they do for retail big wigs like Target, Gap, Safeway, and Starbucks.

To view the white paper online, visit: http://kingrs.com/whitepaper/nontraditionalretailers.pdf .

KRS Releases White Paper

“Understanding Today’s Shopper: The Epicurean Miser” decodes the opposing motivations of today’s consumer and lays the groundwork for retailers to create a value-based environment their customers will look forward to visiting again and again.

Leading retail design firm, King Retail Solutions (KRS), announced today the release of its most recent white paper.

“Understanding Today’s Shopper: The Epicurean Miser” cites both statistical and empirical evidence showing that shoppers, while still frugal, are poised to treat themselves to some of the finer things once again, with some caveats that reflect today’s economy.

The paper suggests tactics as to how retailers can strategically appeal to a customer who believes they shouldn’t spend too much and at the same time wants to feel like they’re indulging in some of the niceties they’ve been denying during this economic downturn.

To view “Understanding Today’s Shopper: The Epicurean Miser” online, visit: http://kingrs.com/whitepaper/epicureanmiser.pdf .