Best Practices in Marketing Green Products

KRS' creative director, Chris Studach, was recently interviewed by Smart Retailer magazine. The article "Marketing Eco-Minded Goods" ran in the January 2012 issue of the publication. Here, a few snippets...

See above for Chris' quote on "greenwashing".

To view the complete article, visit http://www.kingrs.com/ and click to our News and Events. Or you can access the article directly by clicking here http://kingrs.com/resources/images//SmartRetailerGreenGoods.pdf .